ZIZI Chelsea is where founder Sharon Hoota brought his full vision to life—a restaurant that reflects his Moroccan-Israeli heritage, his deep love for bold, seasonal cooking, and his devotion to creating spaces that feel like home. Born and raised in Israel to a Moroccan family, Sharon grew up with the rich aromas of North African spices, the warmth of Mediterranean hospitality, and the belief that food is meant to be shared and savored.

With over 20 years in New York’s hospitality scene, Sharon has built a loyal following through his thoughtful approach to food and atmosphere. ZIZI Chelsea brings all of his passions together: soulful dishes, a relaxed yet refined setting, and a sense of genuine connection that keeps guests coming back. It’s a place where every detail—from the olive oil to the playlist—reflects Sharon’s personal touch.

ZIZI Chelsea later inspired the younger, spicier ZIZI Wine Bar locations, each echoing the same vibrant spirit in a more playful, wine-forward setting. Sharon is also the founder of Hummus Kitchen, a local favorite with two locations around Manhattan known for fresh, honest Mediterranean fare.